THE UNFORGETTABLE PHOTOGRAPH BOOK PROMO
Client: Lange Studio
About this Project
Renowned photographer George Lange is guided by one simple truth: an unforgettable photograph is not about what the subject looks like, but what it feels like. After decades looking through the viewfinder—photographing celebrities and major advertising campaigns—Lange and friend Scott Mowbray packaged the six essential principles to seeing like a photographer into a beautifully organized photography guide for anyone with a camera. The heart of this book focuses on how to take photographs that don't just document life, but celebrate it.
As much as this book was a labor of love for George, so was the video for us. With access to George’s archive of images, we were given the task of showcasing George’s work and ethos by bringing this book to life. It was a quirky, creative project that we enjoyed collaborating with Lange Studio to produce.
