RIDE FOR YOUR LIFE
Client: Tandem Cycle
About this Project
Tandem is a state-of-the art, indoor cycling studio that features a high intensity cardiovascular, muscle toning, strength training workout with beat-driven choreography. Their goal is to “ride in tandem” and lift each other up, leaving riders feeling empowered.
Tandem is definitely a great place to get rid of all that extra sweat that you didn't know what to do with, but we also saw that it really had a profound psychological benefit to its devoted membership. Changing your body can change your mind and vice versa, so in collaboration with Tandem's owner Maryclaire Pennotti, we decided to take the approach of including the voices and genuine opinions of its riders as well as filming a real class to give the video an authentic feel.
Regardless of who our client is, our strategy at Root Media is to always look for genuine emotion. No actors, no scripts and lots of real calories burned!
